LinkedIn Lead Generation Specialist

Job Summary: Responsible for identifying potential clients and initiating contact through LinkedIn to generate leads and expand our customer base.

Responsibilities:

• Utilize LinkedIn Sales Navigator and other tools to identify potential leads within target industries and market segments.
• Conduct research to understand the needs and pain points of potential clients.
• Develop and execute outbound outreach strategies to engage with prospects via LinkedIn messaging, emails, and other channels.
• Customize outreach messages to effectively communicate the value proposition of our products/services.
• Build and maintain relationships with prospects to nurture them through the sales funnel.
• Qualify leads based on predefined criteria and schedule meetings or demos for the sales team.
• Collaborate with the marketing team to create content and campaigns that support outbound lead generation efforts.
• Track and analyze key performance metrics related to lead generation activities and adjust strategies as needed to optimize results.
• Stay updated on industry trends, best practices, and emerging technologies related to outbound lead generation on LinkedIn.
• Provide regular reports and updates on lead generation activities to management.

Qualifications and Skills:

• Strong analytical skills and attention to detail.
• Self-motivated and able to work independently with minimal supervision.
• Ability to prioritize tasks and manage time effectively in a fast-paced environment.
• A results-oriented mindset with a track record of meeting or exceeding lead generation targets.
• Comfortable with doing repetitive work.
• Has keen attention to detail.

Requirements:

• 5-year of proven experience in outbound lead generation, preferably in a B2B setting.
• Experience in a BPO setting is highly regarded
• Expertise in using LinkedIn Sales Navigator and other sales prospecting tools.
• Familiarity with CRM software (e.g., Salesforce, HubSpot) is a plus.
• Experience working in the technology/software industry is desirable but not required.
• Back- up internet connection and a good working laptop.